Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- And Proven Tactics That Really Work by Terry G. Vavra, Lerzan Aksoy, Timothy L. Keiningham

Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- And Proven Tactics That Really Work

Terry G. Vavra, Lerzan Aksoy, Timothy L. Keiningham

254 pages • missing pub info (editions)

nonfiction business informative medium-paced
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In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; t...

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