Ground Wars: Personalized Communication in Political Campaigns by Rasmus Kleis Nielsen

Ground Wars: Personalized Communication in Political Campaigns

Rasmus Kleis Nielsen

239 pages first pub 2012 (editions)

nonfiction politics informative reflective medium-paced
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Description

Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars prov...

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