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212 pages • missing pub info (editions)
ISBN/UID: 9781138648081
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 02 December 2016
Description
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 ...
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212 pages • missing pub info (editions)
ISBN/UID: 9781138648081
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 02 December 2016
Description
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 ...