Ethics in Marketing: International Cases and Perspectives by Gene R. Laczniak, Patrick E. Murphy, Fiona Harris

Ethics in Marketing: International Cases and Perspectives

Gene R. Laczniak, Patrick E. Murphy, Fiona Harris

212 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 ...

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