Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age by Don Peppers, Martha Rogers

Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age

Don Peppers, Martha Rogers

436 pages • first pub 1996 (editions)

nonfiction business economics informative medium-paced
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Description

Enterprise One-to-One shows you how to harness and benefit from the current revolution in information technology. Using the new tools of the database, interactivity and mass customisation technology you will learn how to:- improve customer retenti...

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