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320 pages • first pub 2016 (editions)
ISBN/UID: 9789382616719
Format: Hardcover
Language: English
Publisher: pan macmillan
Publication date: Not specified
Description
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food ...
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320 pages • first pub 2016 (editions)
ISBN/UID: 9789382616719
Format: Hardcover
Language: English
Publisher: pan macmillan
Publication date: Not specified
Description
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food ...