The Truth about Creating Brands People Love by Donna Heckler, Brian D. Till

The Truth about Creating Brands People Love

Donna Heckler, Brian D. Till

211 pages first pub 2008 (editions)

nonfiction business informative inspiring slow-paced
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Description

In this book, leading branding researcher Brian D. Till brings together the 51 absolutely crucial facts and insights you must know to successfully manage and build brands in any industry or market environment. The Truth About Creating Brands Peopl...

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