Mass Customization: The New Frontier in Business Competition by B. Joseph Pine II

Mass Customization: The New Frontier in Business Competition

B. Joseph Pine II

333 pages missing pub info (editions)

nonfiction business economics history informative medium-paced
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Description

A groundbreaking resource offers companies an abundance of ways to mass produce and individually customize their products and services and shows companies how to analyze their own industries to see if mass customization will work for them. Reprint.

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